ST. JOHN'S BAY OUTDOOR
FALLÂ 2020 - APPALACHIAN TRAILS
SJB OUTDOOR - FALL 2020
APPALACHIAN TRAILS
Built with purpose, designed to function, our shop equips you with everything you need from land to sea.  Here you can find retreat, your next adventure, and everyday pieces that work as hard as you do. Know you are making a positive impact on the environment you explore as we mindfully craft each piece to reach a higher standard for your active lifestyle.
COLOR DIRECTION
APPALACHIAN TRAILS
This palette of weathered brights was inspired by our print direction of southwest pattern and rugged outdoor plaids. Apollo Orange serves as our key bright, accented off teal, olive, and whiskey brown.
CONCEPT
Below concept deck includes inspirational imagery, key items, must have details, and fabrications we will source and explore throughout the design process. In the following section, you will see where we landed with the final collection.
FINAL COLLECTION
The final assortment for Appalachian Trails was a success. We were able to register the color, pattern, and silhouettes that speak to the concept & trend direction while staying true to our customer and their needs for daily life and Outdoor adventure.
