MSX BY MICHAEL STRAHAN
A TRANQUIL MOOD UNDERPINS OUR MSX SPRING 2020 COLLECTION. WITH OPTIMAL PERFORMANCE, EFFORTLESS STYLE, AND VERSATILE PIECES, YOU CAN RELAX KNOWING YOUR CLOTHING WORKS AND ADAPTS TO ANY SITUATION YOU DO. THIS SEASON WE’VE INTENTIONALLY DESIGNED FUNCTIONAL AND COMFORTABLE PIECES THAT PERFORM EVERYWHERE.
Spring 2020
COLOR DIRECTION
THERE’S A THEORY...
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Our palette is about colors that look great with peached finishes. They have a more matte look and modern feel. Blocking is important with tonal color play. New heathers with a violet overlay help oatmeal feel new. Tarmac Olive and Baring Sea function as neutrals, which our Red Pop and teals complement.
TEXTILES & PERFORMANCE
CONSCIOUS
Look good. Feel good. Do good.
SECRET SWEAT
Sweat hiding smart finish
ENDURE
Life extending fiber
THE TRANSITIVE PROPERTY
The transitive property teaches us that if a = b and b = c, then a = c. This is the essence of our Spring 2020 collection. When you shop MSX, fewer pieces do more for you. Your activewear is transitioning into athleisure, and those pieces are becoming your work wardrobe. Menswear brands are utilizing more performance fabrics/details, and active brands are becoming more polished and tailored. Within the line you will find silhouettes and fabrics that cater to your needs from training to transit.
